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I just found out this morning that Target Ticket is no longer accessible. They actually announced it last month, February 10th, but I did not open or read the email from Target Ticket. Today (March 7th) is the last day that the service will be available.
Just to give you a little background, but I had created the Target account last year to redeem The Walking Dead digital codes. I quickly found out that none of the codes from Target actually worked on day one. I had to email their customer service, who basically could not help me at all and did not have the authority to give me access to content that I own. The problem was eventually fixed, but let's just say my first experience was not a pleasant one.
As I have previously noted, I was confused why Target entered the crowded streaming video market - especially because they offered nothing new and was not available on my platform of choice (primarily the Playstation 4).
Now that the service has not been shut down, I had to migrate all my movies from Target to CinemaNow, another service I despised. For a long time, I actually just avoided buying movies that had exclusive CinemaNow content, I mean, what was I supposed to do with it, because I only had one or two titles on there? No thank you, Best Buy.
The Target Ticket situation really illustrate the problem with digital media. The films are yours... that is, until the service goes away.
The other problem with digital media is the terms of service can also change. For example, this actually happened in 2013, but Disney decided to remove all their movies from other services. If you previously bought their titles via disc or legal outlets, they were no longer yours. The equivalent of this, in our analog world, would be as if Disney removed your DVDs/Blurays from your library in storage or on your shelf.
For me, I'll continue to support the physical discs and will avoid buying digital titles (especially from Disney). At least when I own a disc, it's mine until I choose to resell it or give it away.
PS, On a brighter note, I still do prefer to buy releases with UV codes. These UltraViolet films are accessible through a variety of other services, so technically if you redeemed it from Target, they should still be available to you elsewhere.
Just to give you a little background, but I had created the Target account last year to redeem The Walking Dead digital codes. I quickly found out that none of the codes from Target actually worked on day one. I had to email their customer service, who basically could not help me at all and did not have the authority to give me access to content that I own. The problem was eventually fixed, but let's just say my first experience was not a pleasant one.
As I have previously noted, I was confused why Target entered the crowded streaming video market - especially because they offered nothing new and was not available on my platform of choice (primarily the Playstation 4).
Now that the service has not been shut down, I had to migrate all my movies from Target to CinemaNow, another service I despised. For a long time, I actually just avoided buying movies that had exclusive CinemaNow content, I mean, what was I supposed to do with it, because I only had one or two titles on there? No thank you, Best Buy.
The Target Ticket situation really illustrate the problem with digital media. The films are yours... that is, until the service goes away.
The other problem with digital media is the terms of service can also change. For example, this actually happened in 2013, but Disney decided to remove all their movies from other services. If you previously bought their titles via disc or legal outlets, they were no longer yours. The equivalent of this, in our analog world, would be as if Disney removed your DVDs/Blurays from your library in storage or on your shelf.
For me, I'll continue to support the physical discs and will avoid buying digital titles (especially from Disney). At least when I own a disc, it's mine until I choose to resell it or give it away.
PS, On a brighter note, I still do prefer to buy releases with UV codes. These UltraViolet films are accessible through a variety of other services, so technically if you redeemed it from Target, they should still be available to you elsewhere.
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