Run Hide Survive

Run Hide Survive - Dyson (Punx Soundcheck Remix) Run Hide Survive Tour Dates 04/24/09 Apocalypso @ The Old Queens Head London 04/25/09 Mixed in Sheffield party Sheffield 05/04/09 Fuzz Club BBQ @ Sheffield University Sheffield 05/08/09 Club Pony @ DQ Sheffield 05/22/09 Fabric London 05/29/09 Club Pony Special @ The Harley Sheffield 06/12/09 Club Pony @ DQ Sheffield 06/24/09 Kill the Rhythm @ Nation of Shopkeepers Leeds

Run Hide Survive is an electronic duo act comprised of Luke Adey-Rennard and Mike Forrest, hailing from Sheffield, England. Their double A-side release "Dyson/Pigeon", previously available only on 12" vinyl, is being made available in a digital format May 3rd. This new digital version includes a remix of 'Dyson' by Punx Soundcheck.

You may or may not know that Sheffield has strong roots in electronic music, with acts such as The Human League, Heaven 17, and Cabaret Voltaire. Apparently Run Hide Survive has a fairly cheeky, sardonic take on this electronic past:

They make music in [a] former factory next to Sheffield United where they spend hours listening to Cabaret Voltaire and the first 2 Human League albums. This is all in an effort to invoke Sheffield's rich electronic heritage before realising they prefer Brothers in Arms and think the Human League were better when they were produced by Jimmy Jam and Terry Lewis.

(I'm assuming Run Hide Survive is poking fun at the irony in such a loss of creative control The Human League suffered under Jam and Lewis, despite saving the band's career. I have no idea what they are referring to by "Brothers In Arms"--
       it may be the name of the Dire Straits album, or something else.)

But apparently there is a revival of sorts in Sheffield; The New Musical Express (NME), which covered the original Sheffield electronic scene, calls it "Sheffield Electric". Run Hide Survive has been an active participant, running a very successful homegrown electro/disco party called Club Pony once a month, playing with acts such as Brodinski, The Proxy, Boy 8 Bit, Riton and Riotous Rockers. The band has also played venues such as the Fabric nightclub, the Field Day Festival and the Glastonbury Festival of Performing Arts, sharing billings with Erol Alkan, Simian Mobile Disco and Herve, amongst others. I admit, as a clueless American, I was not familiar with Cabaret Voltaire nor any of the aforementioned venues. (Sorry!) I guess it remains to be seen if Sheffield's new electronica will be as popular in the States as its electronic pop music was in the past. Either way, "Dyson/Pigeon" was well received among the members of my home-- I mentioned before that some music I've reviewed has gotten my wife and daughter to dance-- so I have high hopes for Run Hide Survive and "Sheffield Electric". More, please!

 04/22/2009 02:48:02 ♥ jaklumen ( / jaklumen.vox.com) ♥ http://www.myspace.com/runhidesurvivedjs