Meet 28 North
Take the art of timeless songwriting, infuse it with astounding instrumental prowess, and throw in the blistering energy and attitude of the 21st century. What do you get? 28 North. Learn More About The Band
These guys appeared onstage as if they were Rock Gods sent to earth to show us what's been missing since the 70's. That is, these guys are SO seventies...in the best possible way. With Michael's hair flowing in the fan like something out of an Aerosmith video and Taylor wailing on the guitar, their opening song from their upcoming album of the same title “World on Fire” blew the roof off the Viper. The energy between the band is undeniable, and all of them sing backup which is always impressive. When they played their hit “Restless” the crowd went wild, so much so that one would believe it to be a much looser city than the sometimes-hard-to-please Los Angeles. These guys know how to have fun and it's impossible not to follow their lead. Ladies and gentlemen, Southern Rock is back and better than ever.
The mind-blowing performance continued as another hit from their upcoming album, “Monster”, filled the room. The song is about Michael's brother, with the heartfelt lyrics 'There's a monster running around in your head and I don't know how to calm it down; I'm sure he will pretend he's our friend but we'll turn it around when we shake it off'. This is a band that strips away all reservations and seems to truly value the sanctity of rock 'n' roll. Michael has no difficulty making the crowd laugh in between songs and his sheer excitement and gratefulness is written all over his face...in fact it's written on all their faces...they are jamming out flawlessly all while having the time of their lives. What's more fun than being a rockstar anyway? The band sent us home with “Pride”, another rosy track off their debut album that dropped in 2010. They bid farewell to an elated crowd while thanking all the folks who traveled from places like Cleveland (where a couple bandmates are originally from) to be there to show their support.
I had the pleasure of speaking with Michael after the show, as they were loading up their bus. He expressed to me how happy they were at Sony and how awesome they were with letting them drop their upcoming album World On Fire without a single modification. Gavin MacKillop produced the album, who's worked with bands such as Neon Trees and Toad the Wet Sprocket. His influences range from My Morning Jacket to The Band, and he's crazy about Talking Heads. He graciously played me a new acoustic song he was writing called “Demon” and I was blown away not only by the song itself but how soulful he is and his abilities as a more folky kind of artist.
28 North are currently playing countless shows in Los Angeles and have two albums which are available on Itunes. Keep your eye on these guys...and try to catch them at an intimate show before they're blasting off stadium lights all over the World.
28 North at The Viper Room, Los Angeles (07/13/13)